Star Wars

Episode 1 - 1999-2000

It was May 3, 1999 and Hasbro released the first collection of action figures and toys from the first Star Wars movie in almost 20 years, Episode I: The Phantom Menace.

Hasbro was able to debut nearly 30 characters in the span of two months. They introduced a new technology called the "Commtech" chip, which enabled the figures to speak certain lines from the movie when placed on a special reader device. With improved sculpting, paint, and articulation, the new Episode I figures are worlds apart from the original line. But Hasbro decided to stick with the same 3¾" formula that made Kenner's product a revolutionary success.

Cinema Scene

Mos Espa Encounter 3 Pack (Sebulba, Jar Jar Binks, Anakin Skywalker)
1999

Tatooine Showdown 3 Pack (Darth Maul, Qui-Gon Jinn, Anakin Skywalker)
1999

Watto’s Box 3 Pack (Watto, Graxol, Kelvyyn Shakka)
1999